In multifamily, the phrase “we need more leads” is often where the conversation starts. But it should not be where the diagnosis ends.

Before increasing spend or adding another campaign, we should be asking:

– Are we converting the leads we already have?
– Are prospects making it to tour?
– Are tours turning into applications?
– Are we following up with the people who did not lease?
– Are we positioned correctly against the communities prospects are actually considering?

Marketing is no longer just about creating demand. It is about helping diagnose performance across the full customer journey.

That is where marketing and operations have to work together — not after the strategy is built, but from the beginning.

Our President and CMO Wendy DeMayo-Simpson, MBA rode around NOLA with Adrian C Danila and The Multifamily Hangout to talk about exactly this. Watch the full discussion here: https://lnkd.in/es9vkzfu