We’re trading our desks for Bourbon Street next week.

We’ve been doing some thinking about who we are, what we stand for, and the kind of marketing partner the multifamily industry actually needs right now. The answer led us here.

We are thrilled to welcome Wendy DeMayo-Simpson, MBA as President and CMO of Creative Marketing Concepts.

Wendy brings nearly 25 years of B2B and B2C marketing leadership to this role, from Regional Leasing Manager in the DMV, to Director of Marketing at AIMCO, one of the nation’s largest REITs, to CMO at Pratum Companies where she built and led a full-service marketing operation spanning 170+ properties across 15 states. She has sat on executive leadership teams, relaunched brands, built teams from scratch, and delivered results at every level.

She is also, for what it’s worth, a self-described MarTech and CX obsessive who believes AI is reshaping how this industry serves residents. We are here for it.

Under Wendy’s leadership, CMC is stepping into its next chapter. Bolder, sharper, and built for what the industry needs now.  Fractional. Strategic. No fluff.

Great marketing doesn’t require the biggest budget. It requires the right thinking, the right partner, and the right timing. That’s exactly what we’re here to deliver.

Welcome, Wendy. Let’s get to work.