From Vision to Impact:
The Story Behind Creative Marketing Concepts

Our story is defined by our belief that multifamily communities deserve strategic, creative, and experienced partners who know the industry and how to make a difference.

Today, we serve as a fractional marketing department for communities across the country, offering not just marketing execution but problem-solving and partnership. At the heart of this evolution is the Marketing Audit and Positioning Report (MAP), forensic, comprehensive and customized evaluation; a tool that allows us to uncover challenges, close gaps, and create strategies customized to each unique community.

Our Future

As we look ahead, Creative Marketing Concept’s vision is clear: to be the most trusted partner for multifamily communities of every size. Our agency was built on a foundation of creativity, resilience, and dedication. That chapter shaped who we are and continues to inspire the way we work today. As our leadership has grown, so has our perspective. By honoring our roots while broadening our vision, we remain committed to delivering customized strategies that strengthen trust, foster meaningful connections, and achieve strategic outcomes in an ever-changing industry.

Meet The Creative

Our team is a creative powerhouse that ideates, cultivates, and innovates solutions for our clients.

Joe Copsey

Joe Copsey

Co-Owner

A multifamily allstar, finance chief,
and soccer enthusiant

Joe Summers

Joe Summers

Co-Owner

People pro, multifamily champ,
and lax bro.

Wendy Simpson

Wendy Simpson

President & CMO

Marketing veteran and partnership advocate

Dani Moyer

Dani Moyer

SVP of Operations

Bethany Birkenbuel

Bethany Birkenbuel

Director of Marketing & Client Services

Olivia Piccolo

Olivia Piccolo

Business Development Manager

Jovi Maniago

Jovi Maniago

Marketing Coordinator

Melissa Weigman

Melissa Weigman

Design Team Lead

Beverly Cabañero

Beverly Cabañero

Executive Assistant

Bev Cabanero

Bev Cabanero

Executive Assistant

Olivia Piccolo

Olivia Piccolo

Business Dev. Manager

Melissa Weigman

Melissa Weigman

Design Team Lead