From Vision to Impact:
The Story Behind Creative Marketing Concepts
Our story is defined by our belief that multifamily communities deserve strategic, creative, and experienced partners who know the industry and how to make a difference.
Today, we serve as a fractional marketing department for communities across the country, offering not just marketing execution but problem-solving and partnership. At the heart of this evolution is the Marketing Audit and Positioning Report (MAP), forensic, comprehensive and customized evaluation; a tool that allows us to uncover challenges, close gaps, and create strategies customized to each unique community.
Our Future
As we look ahead, Creative Marketing Concept’s vision is clear: to be the most trusted partner for multifamily communities of every size. Our agency was built on a foundation of creativity, resilience, and dedication. That chapter shaped who we are and continues to inspire the way we work today. As our leadership has grown, so has our perspective. By honoring our roots while broadening our vision, we remain committed to delivering customized strategies that strengthen trust, foster meaningful connections, and achieve strategic outcomes in an ever-changing industry.
Meet The Creative
Our team is a creative powerhouse that ideates, cultivates, and innovates solutions for our clients.

Joe Copsey
Co-Owner
A multifamily allstar, finance chief,
and soccer enthusiant

Joe Summers
Co-Owner
People pro, multifamily champ,
and lax bro.

Wendy Simpson
President & CMO
Marketing veteran and partnership advocate

Dani Moyer
SVP of Operations

Bethany Birkenbuel
Director of Marketing & Client Services

Olivia Piccolo
Business Development Manager

Jovi Maniago
Marketing Coordinator

Melissa Weigman
Design Team Lead

Beverly Cabañero
Executive Assistant

Bev Cabanero
Executive Assistant

Olivia Piccolo
Business Dev. Manager

Melissa Weigman
Design Team Lead
