MARKET SURVEYS
Before you create a robust marketing strategy that truly works for your community, you need to understand your target audience. That’s where a market survey comes in. Not only do you get a better sense of your competition, you get an informed evaluation of the marketplace and actionable analysis on how you can add value in the broader neighborhood. Plus, we’ll uncover both the strengths and weaknesses of your competition so you can position your apartment community to truly stand out.
MARKET SURVEYS
Before you create a robust marketing strategy that truly works for your community, you need to understand your target audience. That’s where a market survey comes in. Not only do you get a better sense of your competition, you get an informed evaluation of the marketplace and actionable analysis on how you can add value in the broader neighborhood. Plus, we’ll uncover both the strengths and weaknesses of your competition so you can position your apartment community to truly stand out.
Discover your competition’s strengths and weaknesses and enhance your marketing efforts
Market Demographics
In order to identify your prime competition, we also figure out the target demographics of the market. We use analytics to determine local renters’ average household income and where they work. This vital information provides the basis for an in-depth market survey and an accompanying marketing plan.
Data-Driven Results
Understand where your community stands in the greater context of your geographic area. We access the latest data to ensure the most accurate results in your market survey.
A Personal Touch
Our team goes on-the-ground to perform physical site visits and interviews with your community as well as local apartments identified as competition. This reveals any gaps from traditional data research we perform.
Market Demographics
In order to identify your prime competition, we also figure out the target demographics of the market. We use analytics to determine local renters’ average household income and where they work. This vital information provides the basis for an in-depth market survey and an accompanying marketing plan.
Data-Driven Results
Understand where your community stands in the greater context of your geographic area. We access the latest data to ensure the most accurate results in your market survey.
A Personal Touch
Our team goes on-the-ground to perform physical site visits and interviews with your community as well as local apartments identified as competition. This reveals any gaps from traditional data research we perform.
Our Market Surveys Services Include
Competitive Analysis
We identify your competition and show you how to market better.
In-Person Site Visits
Get a real-world evaluation of the marketplace with informed observations from our team.
Marketing Recommendations
We provide you with a detailed action plan on how to maximize your community’s strengths while minimizing potential weaknesses.
Demographic Analysis
We use big data to reveal important details about your target demographics. It really doesn’t get easier (or more specific) than this.
Our Market Surveys Services Include
Competitive Analysis
We identify your competition and show you how to market better.
In-Person Site Visits
Get a real-world evaluation of the marketplace with informed observations from our team.
Marketing Recommendations
We provide you with a detailed action plan on how to maximize your community’s strengths while minimizing potential weaknesses.
Demographic Analysis
We use big data to reveal important details about your target demographics. It really doesn’t get easier (or more specific) than this.
Our Marketing Audits Services Include
Customer Experience Analysis
User experience, both online and offline, is vital in getting residents and keeping them. We conduct a thorough review of the customer experience from the first touch point through resident communication.
We also provide you with a summary of your community’s online reviews along with recommendations for enhancing your service and reputation. It’s not just about knowing—it’s about responding in an effective manner.
Marketing Positioning
and Repositioning
Stay on top of today’s constantly evolving rental market with our ongoing analysis. We help you maximize your messaging and marketing efforts by identifying areas for improvement, plus new competition and new target markets. Considering a costly renovation or new community acquisition? Our positioning reports help you make smart, informed decisions every step of the way.
Marketing Message Review
Keep your messaging fresh, relevant, and consistent with an in-depth review of your marketing and advertising materials. We don’t just tell you how the community is perceived—we also show you how to implement effective changes with new marketing strategies.
Competitive Analysis
Understand where your apartment community stands today with a complete market survey. We dig deep by visiting and interviewing your competition. We also create a rent comparison analysis that breaks down all of your associated costs and the perceived market value. Plus, we help maximize leads by identifying your highest source of traffic.