February is for love

Take your pick of the best features and amenities that your community has to offer! With Valentine’s Day just around the corner, now is the perfect time to show off your beautiful community. 

From today until Valentine’s Day, post a community photo with a heart to your social media channels and show why so many people love calling your community home!

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Here Is The Perfect Solution for Virtual Leasing!

Lease your apartments virtually using 3D Matterport Tours!
Show a walkthru of your model or vacant apartment home. Easy uploads
to property websites and ILS’!

The ebb and flow of residents in your apartment community is inevitable. However, understanding common reasons for vacancies can help you prepare to keep those apartments filled. Here are three popular reasons why residents decide to leave a community, and some cost-effective incentives to make them stay.

1: Downsizing for Price or Space

Often, residents decide to find a new home rental to save money or to live in a smaller space Downsizing can come at many points in a person’s life, whether it’s due to a cut in pay or empty nesting.

If you have multiple communities or a smaller apartment is available in the same building, offer them the switch. You’ll have to fill the original apartment, but it still minimizes your overall vacancy rate. Plus, you get to keep a resident with whom you’re already familiar.

2: Ongoing Maintenance Requests

If a resident is constantly calling for maintenance requests, they may be tempted to start apartment hunting elsewhere. There are a few ways to prevent this from happening in your community.

First, send residents a schedule of upcoming repairs and upgrades that you expect to be completed over the next several months. They may still need to call for a repair on an old appliance, but at least they’ll know the inconvenience is temporary

Additionally, schedule routine maintenance and leave a note describing what work was done. You can also train your maintenance staff to encourage friendly interactions that instill confidence in your residents.

3: Upgrading for Luxury

Another common scenario is a resident wanting to move into an apartment with upgraded features. Perhaps they recently received a raise or promotion at work, prompting them to search for a community that offers better-quality amenities. If it makes financial sense, consider offering an upgrade such as new flooring or appliances, or even a bathroom remodel to convince them to stay.

Depending on the situation, you may be able to offer the upgrade in exchange for higher rent. The advantage for the resident is that they can avoid the expense and hassle of moving and still get everything they want. The benefit for you is keeping a quality resident and neutralizing costs by avoiding a vacancy.

Need a more comprehensive strategy to fight apartment vacancies? Contact CMC to help you today!