by Graham Orprecio | Sep 5, 2026 | Insights
Brand is one of the most misunderstood concepts in multifamily marketing. Most communities treat it as a logo or a color palette, something you commission, approve, and hand off to the team. And once the guidelines document is saved to the shared drive, brand is...
by Graham Orprecio | Aug 19, 2026 | Insights
Most multifamily marketing is built in the wrong direction. It starts with outputs: what content goes out this week, which channels need attention, what does the calendar look like this month. Activity gets planned, executed, and reported. The metrics show movement....
by Graham Orprecio | Aug 18, 2026 | News
From industry events to new faces joining the team, we showed up, connected, and kept building. Here is a look back at what kept us busy this month. More to come this August. In the photos: Wendy DeMayo-Simpson, MBA, Bethany Birkenbuel, Olivia Piccolo, Joe...
by Graham Orprecio | Aug 7, 2026 | News
We were proud to sponsor last month’s Multifamily Breakfast Club Events Maryland debut in Bethesda, and Joe Copsey represented CMC in the room. The kind of event that reminds you why in-person conversations still matter and why the best ideas come from honest...
by Graham Orprecio | Jul 23, 2026 | News
In multifamily, the phrase “we need more leads” is often where the conversation starts. But it should not be where the diagnosis ends. Before increasing spend or adding another campaign, we should be asking: – Are we converting the leads we already...
